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Budget Building Made Easy

Why should you budget?

How do you manage your money? It’s no small feat to generate wealth from your earnings, but it can feel empowering when you finally make your money grow (again). You can manage this task manually, or take a shortcut with a simple, free and basic tool – our Budget Builder. Nowadays, the task of budgeting can feel dizzying, especially when your outgoings outpace your incomings. Use LifeMarket’s smart guide, tips and tools to regain control of your cash and see a newer, improved and financially-rewarding year ahead in 2020.

At a glance the benefits of budgeting are both rewarding and satisfying:

  • Manage more freely your cash flow.
  • Generate wealth now & into the future.
  • Shape the power of your finances.
  • Learn how to see it grow, and access more from the marketplace around you (i.e. buying a house, or securing a new car).

How to plan for an effective budget?

It runs under many titles: this is a household budget. All budgets serve the goal, but can achieve different outcomes. In essence, not all budgets were created equals. That’s because a budget, when effective, is a smart, though accurate, summation of your earnings and spending stored and recorded in one place. Usually, though not always, this requires some tech-savviness to navigate an Excel workbook – simply, a spreadsheet with an inbuilt logic capable of handling your requests. There are other tools out there, but we’ve designed one that clears away the dizzying asks of a clumsy spreadsheet and created a smooth, simpler one that automates the numbers for you.

What should I plan for in a budget?

Every budget will ask basic assumptions about your current financial wellbeing. You’ll need to know the nuances of your earnings and your total spending habits for a month – everything from household bills, to entertainment, to the stuff in-between.

A clever budget will tease out all sorts of costs, including:

  • mortgage or rent 
  • electricity
  • gas 
  • water 
  • any insurances 
  • any loans; personal, student or otherwise 
  • taxes 
  • any pet pay-outs 
  • or legal bills 

Setting goals in a budget

Next up, your budget will ask for goals.

A goal is both a target and an anchor to your budget-building. It’s the reward at the end of your hard work, but simultaneously can empower your savings with an incentive. Often this goal outlines a financial desire – whether you want to escape debt, or simply free up more cash.

What kinds of goals are popular with budgets? 

  1. Clear away debts.
  2. Pay-off the mortgage.
  3. Free up room to buy more.
  4. Improve your lifestyle.
  5. Reach general happiness and eliminate financial worry.

It’s important to approach goal-setting sensibly and to allow room for mistakes. Every personal budget tells a similar story of highs and lows. Sometimes your cash might grow, rewardingly; or, other times, it may stumble over the everyday costs of running a house, or having a family. Negotiating space for failure in your budget is a way to reap more rewards, because finances sometimes have to answer to a world outside of your control.

What is an ’emergency’ fund?

When you’re mapping out money, a contingency plan helps to circumvent the kinds of surprise upsets that can frustrate the development of your wealth. When preparing a budget, allowing room for unforeseen costs is almost always a must-have. It’s a common error in budget-planning, mapping out money for only the things you can see, or predict, but not for the things we cannot reasonably forecast.

Planning ahead in a way that accommodates to the unforeseen costs is referred to as setting aside cash earmarked for emergency funds. This is usually one of the early tasks of budgeting, ensuring a kind of buffer amount, that can answer to anything like faulty boiler repairs, unforeseen car damage, or general household upkeep.


Sounding out like a theory, seasonality is simply about how things change in time according to patterns. This means you may want to hold tightly onto your budget for longer than a few months, because statistically spends go through highs and lows depending to the time of the year. In December, for example, the disposability of your income might soar, where other, quieter months might secure you more in savings.

What are the ‘rules’?

Many people find online advice as an easy way to motivate their personal savings. A budget, or advice on one, is kind of like dieting. The web is a forum with sprawling advice that often competes with itself. That means that wisdom from one person won’t always apply to the next. Some ‘rules’ get more truck with the folks who can, in return, find the correct motivation from a style of budgeting that generates happy successes.

The 50/30/20 Rule… explained

In budgeting lingo, the 50/30/20 rule is a sought-after hack to enhance your money quickly and simply. This is a big-picture approach, seeing your financial projections at large, with details sacrificed as a sort of low-resolution image of your money. It’s a slick, easy categorisation of your finances under three sharply divided areas:

  • needs
  • wants
  • saving

It’s a rule that trains the focus of your budget. Rather than fritter away time on detailing a budget, this rule maintains that you should instead focus on these three areas. With your after-tax earnings calculated, you place 50% of your money into funding your monthly ‘needs’; 30% is dedicated to your ‘wants’, or extra spends; leaving, 20% to either tie up debts, or save.

This system may sew success for some, but its inclination to skimp on details and over-flatter ‘spends’ has caused it ill-criticism. Budgeting, learned from this rule, can work to reveal quick insights, or longer, detailed ones. It’s a matter of balancing and personal preferences.

Apps & Mechanical Thinking

If hands-on is less your style, then apps can handle the harder thinking around your budget. The app store is dense with free apps, where some are payable, that can manage your money.

How to create a budget plan

Whilst we talk you through the expectations of building a working, sophisticated and rewarding budget, LifeMarket’s very own budget builder pro will also guide you through the process in a simple, slick automated fashion to help focus your time, goals and money.

Our effective budget-builder has one simple motivation: to help you make the most of your money.

But, where do I start?

1. Organise the numbers

If you want an accurate takeaway, you’ll need equal parts time and patience to build a budget. Slowness, in measure, is a good thing. It can help clip mistakes and boost the accuracy and legitimacy of your numbers.

Next, gather essential paperwork. This is useful in the early mapping of your actual earnings and outgoings. If you base your research on official documentation, over educated guesswork, you’ll firm up more clearly the foundations of your budget.

Get copies of the following (to size up your outgoings):

  • at least three bank statements, or in that ballpark. Access at your bank electronically to find these, if the paperwork isn’t there.
  • household bills
  • credit bills, such as loans or other cards
  • pension contributions
  • any current savings
  • insurances
  • any other subscriptions

You’ll firm up your earnings quite fast by looking at:

  • your payslip/s.
  • any other avenues of income.
  • any benefits, or pension.

If you’re following along with our budget builder, it helps to use these figures to populate the fields in your ‘dashboard’. This phase is more conceptual than the rest, because you’re firming up numbers, rather than actioning anything.

2. Tally Earnings

Record your income, after-tax, and add-in any other earnings, too. This will shore up the starting point of your budget, telling you how your monthly cash looks and feels. Start with the cash that’s coming into your accounts, the money you earn or gain, before looking at your losses. This is a quick calculation on anything earned after-tax.

On the budget-builder, this step appears in the ‘dashboard’ under “What are my earnings?”. Simply populate both your actual income and pair it was what you predict it to be. This colours in more detail for you budget. Your totals will be automatically filled out as our builder does the math for you.

3. Understanding my Outgoings

This means getting a handle on your losses, or the things that eat at your monthly finances.

Your outgoings refer to the routine or extra spends that are deducted from your owned or borrowed money. Jot these numbers down, ideally in as much detail and accuracy as you can – the closer you can get to actual numbers, the better prepared your budget is to handle your cash. Pitfalls, commonly, allude to inaccuracies in your budget. These hurt your planning, precisely because you could under-or-over budget your money.

You can also use this time, and space, to figure out if you’re paying the correct sums (and not being overcharged for anything).

With our budget builder, you get detailed ‘zones’ to populate so you can trace accurately where your money goes. Record your figures, tightly. Go down to the closest penny. Because priority spends will vary between people, our budget builder doesn’t indicate areas that are more disposable than others. Instead, it helps you lay the spread of your outgoings, in order to decide later on the essential stuff. Consult your bills and statements from your earlier research and double-check your math (a total will be auto-populated for you as you fill out the zones in your budget).

4. Get to know your ‘Totals’

Once the sum of your income is firmed up, and your deductibles such as bills have been eliminated, you’ll see a final ‘total’. This is the cash you have left to carry you through the month.

Reaching a total in one fast equation: actual cost of deductibles – actual income = difference in £ value

The total represents the difference between outgoings and incomings, which is what you’re left with. The difference is an important figure and drives your budget’s success: if you’re in the negative, or losing money, you’ll need to revisit the previous stages. Adjust numbers, see areas of ‘fat’ in your budget, the kinds of hurtful excesses that can be lost or, at least, trimmed. Work toward a positive difference, or score. This is equivalent in being financially ‘green’, or set to earn a growth with your money.

On your budget builder, you’ll have keyed out the totals that have attributed meanings. This will tell you, essentially, if you’re going to win money, or lose it. The better you can nudge yourself toward the ‘green’, the happier your finances will look and feel.

You should keep a record of your budget as you try and achieve different financial goals. This can help you spin a desirables into an actual financial reality and one that wins you more cash for your future wealth.

Tip: the more detail you write into your budget, the more variables you open up. A variable is a value that can be tweaked. With this in mind, you can adjust your budget to play around with differences that score you even more savings potentials.

Need help with your budget?

When talking money, it’s a common criticism that saving up enough of it seems like such an ordeal. Yet, budgeting efficiently can sometimes answer to that desire to better manage your money. Taking the time to master your money is at the heart of LifeMarket, which is why we’re offering up our smarts and expertise to those wanting to get ahead. Here you’ll find our budget builder pro, along with tips to winning over more cash. It’s a quick downloadable, easy to edit, and free to save and travel with you. Using tools like our builder, can improve your money:

  • grow out more savings.
  • reduce fretful waste in your monthly plan.
  • reach for higher financial goals.
  • train your brain for money and learn how to master your own finance.

Clever Financing with LifeMarket

Become your own accountant with our free budget-building tool and see the truths that your money tells.

Within our builder tool, you’ll see a master ‘dashboard’ that controls all of your spending and earning, helping you discover how money talks.


Download our Budget Builder 



Life Insurance for Mortgages in 2020

Make home feel affordable.

Nowadays, the goal of homeownership is a changing priority for many living in the UK. It was once a shared ambition, a key life achievement, yet, writing today, the way we come to think of home has indeed changed.

Why is that? The average property costs in the UK have risen, gradually. Recent data reads clearly, where the Land Registry places the average cost of a UK property at £235,298. Certainly, that number is edited, with slight drops month-on-month. But as a routine press release confirms, via the UK House Price Index, there’s an annual bump in expenses, meaning that property seems to cost more yearly.

That reads like bad news, but there’s still a reason for optimism. With tighter, if more pressured, financial restrictions on owning a property, the market has evolved by becoming more open, in some senses, to new homes. This means that property isn’t accessed, as it once was, only by an imaginary ladder.

There’s so much more to owning a home nowadays. It’s both an emotional part of you and your family. It’s one of your bigger financial assets, too.

To start with, a home can wear many names: from mortgages, to renting, to property, to letting. Homeownership, as we see it, is a handle for everything and anything about your home. Yet, to talk about it meaningfully, we have to acknowledge it in all of its shapes and sizes.

This study guide, a sort of SparkNotes on the home, covers your every inquiry about home and how to find it.

  • Are you looking to learn about mortgages?
  • How about shared home-buying schemes?
  • How can I get creative with my financing?
  • And why should I get life insurance for my mortgage?

What percent of people in the UK own their own home?

In recent memory, homeownership in the UK has been the subject of many studies. One such example, via GOV.UK, discovered that in the last five years there was an estimated 63% homeownership rate. From a total of 23 million households, about 14.4 million were homes owned, whether through mortgages, or self-financed.

Renting is the new future

Future predictions hold a firm belief that soon the private rental sector (those in rent) will become the new model home. This would place one in every four households in private rent, according to The Guardian. There’s a large annual growth of people renting privately that answers to this.

What is the UK House Price Index?

Otherwise shortened to the UK HPI, the UK House Price Index is a measurement that studies any changes in residential properties and its current value. This means, in short, that it tells us a quick stat of housing costs in the UK. It was, only recently, formally recognised as a trustworthy metric – these are referred to as “National Statistics”.

It works by offering a wide coverage of sales, both mortgaged and cash-bought homes in the UK, since 1995. It’s a (relatively) young metric but can crunch a large data set – property sales in the UK – to offer up quickly digested figures and stats.

If you’re interested in keeping up-to-date on the UK HPI, it works around a slight delay, but the information can help, accurately, engage the averages of property values for a given year.

What is homeownership?

Homeownership, elsewhere home-occupancy, simply refers to anyone in possession of a home. That’s a traditional definition of how ownership fits into home-buying. Yet, backed by this new fury of energy and interest, homeownership is more casually, if informally, developing a reputation with renters. That means in the years to come renting will make up for a new kind of homeownership.

What are the advantages to owning a home?

For many, a home is an extension of their life assets, a kind of financially valuable investment, that adds up into our portfolio of wealth. Property can be used to mature your wealth, often as a patient exercise that involves time and resource.

Yet, for most, a home takes on an emotional meaning. It’s often summed up in a sweet image – of a nest, a memory, a family – because it essentially captures the desires, ambitions, aches and general character of our families.

How to buy a home in the UK?

It will depend on how you choose to “buy” a home.

Traditionally, people have opted to use a mortgage, or borrowed loan, to purchase a property, which gradually pays off the costs of the house over time. Yet, this has tighter restrictions today, so it’s not always the most favourable option for your budget and goals.

Nowadays “buying” is a multi-dimensional project, especially when talking about your home. You could use rent, privately or socially, to access your goal home, which could free you up financially without the lengthy commitments of a mortgage.

What are the types homeownership?

  • Mortgaging
    A means of raising enough funding to secure a property through a loan, often from a reputable lender.
  • Shared Ownership
    The newest way into property is to “share” the bill. This is achieved through a scheme (with certain edibility criteria) that helps manage the often-large loan required to get a hold of property.
  • Renting
    Though untraditional, renting can bring you closer to home. You may not “own” a property there and then, but you’ll occupy a residence in a way that works better for you budgetarily.

Mortgage Essentials, UK

A mortgage is, for most, the largest debt we’ll likely incur in a lifetime.

A mortgage is exclusive to home-buying and describes this sizeable loan, often unlocking new financial heights for your purchasing power on the property market. Though tightly regulated, a mortgage can be advantageous for with a good reputation with money and wealth resources.

How do mortgages work?

There are to types of mortgages, which both work to a common goal: to access a property on the market by lending more reach to your finances. These two types of mortgages, though sharing goals, differ on the way you pay off your loan over time.

  1. Repayment mortgage (or capital/ interest mortgages).
    The most common mortgage is a repayment one. This structures your loan into a monthly repayment, scheduled over a period of time of 25 or 30 years. Your costs will appear as monthly deductibles against the total value of the loan and that will calculate not only the cost of the property, or its capital, but also the interest accrued on your loan over time. At the end of your mortgage, or its maturity, you’ll have paid off the total loan (with any interest).
  2. Interest Only.
    Throughout its term, you’ll only pay the interest against your mortgage or loan. You don’t, however, pay anything against the mortgage itself. At the end of your mortgage, you’ll need to pay off the loan in full. This is commonly the route for people who invest their mortgage to raise the capital needed to pay for their property.

To be thorough, you’ll need to consider the rates against your mortgage at the time of gaining the loan. A “rate”, in short, refers to the interest on your loan. This will read differently between mortgage types.

  • Fixed rate
    Your interest, if locked, can be fixed anywhere between 2, 5 or 10 years. Your lender will guarantee to lock your rates for this period of time, meaning your interest won’t fluctuate or change.
  • Standard variable rate (SVR)
    Outside of a fixed term, you could be switched to the lender’s default rate. This means the rate against your loan falls outside of its deal period – or the initial term for your fixed rate. Every lender can adjust their SVR at their own desertion and your rates could change, unpredictably, within this term. If this doesn’t marry up with your budget, then consider searching for a new mortgage deal.

How much can I borrow?

One of the most commonly sought inquires asks how much is enough?

As every budget is a personal question of finance, it’s hard to judge. Yet, there are ways to grow the reach of your money. When it’s a matter of mortgages, knowing the amount you want to borrow is a goal post. Getting there, on the other hand, can feel like a journey.

There are online tools that predict, if inexactly, the total borrowable amount for a loan. Typically, for a loose judgement you’d follow this equation:

My income (+ any other income) x 3.5 = amount borrowable

Be wary that this is an inexact science. It’s better to know your budget and chat to a professional about the opportunities that lay (often hidden) in the market. That’s because every lender will react differently to your search for a mortgage – some may appear stricter, where others may be more relaxed, if generous with their loan offering.

This can be, however, approached more intimately. It helps to be researched on mortgage matters, getting the essential wit to strengthen your proposition in any prospective conversations you have with lenders. This means knowing your goal amount – or how much you’d like – and what your budget, realistically, looks like.

Having a gasp on your loan, both in the present moment and the future ahead, can help you decide later on with the means of keeping it safe and secure. When you’re handling money of this scale, it may bring peace of mind to opt into a lfie insurance policy to look after your debts – so they aren’t inherited as someone else’s worry.

Why get a mortgage? (advantages)

A mortgage is the common journey to getting into property.

But what makes it attractive?

Once your deposit is grown, you’ll need to think about the rest of it capital. Whether you’re new to the market, a first-time buyer, or considering re-mortgaging, there is a loan to help you unlock your next home.

A mortgage, the experts say, is a cost-effective, if opportunistic, means of borrowing. Because your rate can be locked-in, of fixed, you can keep costs mostly clipped, if predictable, and control how your monthly expenses look and feel. For those new to the market, a mortgage can be worked into your current budget to ensure your skip out any financial pinch or tightness from over-borrowing.

Where rates are fixed into a loan, you’re essential securing a mortgage on deal.

When is the best time to buy mortgage?

You’re unlikely an economist by trade, so reading the market may not be your strength. If so, what do you considering taking out a mortgage? The best answer is the simple one: you buy when you’re ready.

Your mortgage will need to answer, reasonably, to your budget. That means a question of affordability should be a top priority for most on the market.

There are also common triggers, mostly personal, that help people gauge with mortgages. The most common is when your family grows – and you start to itch for a more spacious home. Other times in life make the proposition more attractive, too. You might outgrow either you home, or its mortgage rate. The reasons, in short, reflect your personal triggers.

Is a mortgage right for me?

If, like above, your looking for a cost-effective way of borrowing money to get more mileage on the property market, then a mortgage could be right for you.

It will need to be considered against your personal goals (why do I want this money?) and your budget (can I actually afford this?).

Yet, it’s not right for everyone. The costs, which grow over time, means you’ll be paying back more than you originally borrowed. The biggest drawback is how you’ll hold debt, quite a sizeable one, over the course of a loan. If that doesn’t sound right for you, then you could try renting.

How much does it costs to buy a house?

A mortgage’s cost will depend mostly on the size of your loan, or mortgage product, and your personal finance.

There are a number of fees, including the routine costs that may appear “hidden”. This list gestures at the true cost of buying a house.

  • Booking fee
  • Valuation fee
  • Missed payments
  • Mortgage broker fee
  • Admin fees
  • Moving costs
  • Stamp Duty (above £125,000)
  • Insurance/s 

The other big factor, the interest, will charge against your loan throughout your tenure on a mortgage. This can add up, especially over length periods of time. Depending on your interest rate, this will influence the monthly figure you’ll need to budget for.

Another reason that mortgage pay-offs vary between people is because of re-mortgaging. This occurs when, at the end of your mortgage, you approach the lender to agree into new terms, usually reconsidering the (current) price of your property and your financial situation.


When a term ends on a mortgage, you’ll have options about the next steps.

You could simply embrace the default interest rate against your loan, or look to secure a new deal: known, commonly, as remortgaging. When agreeing into a new mortgage, your property’s value will be revaluated and your personal finances, too. You could score a new deal altogether, whilst saving a few years from your loan.

Commonly, people look to remortgage for a better rate. When your introductory period ends on your current deal, then you can assess the market to judge, prudently, if you stand to score any financial wins by switching into a new deal.

Shared Homeownership

If you’re new to the market, chances are you’ve taken advantage of the new wave of schemes available to you. Backed by the government, these schemes can help balance the financial weight when purchasing into a home.

Our guide to first time property ownership is a useful navigational tool, essential to any new and prospective onlookers hoping to win something back from the property market.

On reflection, the majority of these schemes involve a deposit, which acts as a “share”. Essentially, you’ll own a piece of a property’s equity and the remaining capital, owned by privately, will be covered as rent. Your payment regime, still in easy monthly bites, will strike a harmony between a loan and rent.

This is designed, if you’re eligible, to help introduce new people to the market. So, with the right budget, this might be helpful in getting you a property.

Life insurance for a mortgage UK

When buying into a home, whether old or new, you’ll commonly be asked about life insurance. This is a means, should anything happen, to keep your home safe from any financial uncertainty in the future. It’s often openly embraced as a means of keeping the family look after, too.

Alife policy for your mortgage works favourably to ensure your debts are tied up: here’s a policy that pays off your mortgage if you were to pass away.

This is not the same as building and contents insurance.

Why do I need life insurance for my mortgage?

A mortgage can represent a large financial debt that, if ignored, could be inherited by your family as a major pain to their lifestyle. If you are no longer around to secure your mortgage, the debt passes on – and could evolve into an unwelcomed burden in a moment of emotional grief.

Whilst not obligatory, life insurance remains the safest, if most sensible, means of securing your debts against uncertainty. In some scenarios, your lender may insist you take out a life policy as an urgent contingency. Whilst not always the case, having some financial plans hatched to support your loan is always helpful, if essential.

How much life insurance should I get?

The amount you’ll need will depend on your personal budget.

How much can I reasonably afford? And what is the goal of my insurance?

Commonly, life insurance is calculated against the value of your loan. But the funds it secures can answer to more than just your home. You could, for example, think about how the financial reward of a life policy can help maintain family living costs, or may be better served as inheritance. Once you settle on a purpose, your life policy can be more accurately valued, usually sized up to match your goals.

Discover more about life insurance here.

What is the best life insurance for a mortgage?

Life insurance is the most popular method for managing your mortgage debts. There’s a lot of ways of approaching a life policy to match up with the size and shape of your mortgage loan.

  1. What’s popular with a Repayment Mortgage?
    If your fixing for the most likely option to be affordable, then a decreasing term life policy placed against repayment mortgage could do the trick. A decreasing term is dynamic: its value drops over time as your mortgage price also devalues against your regular repayments.


  1. What’s popular with an Interest Only Mortgage?
    With this mortgage type, where your value retains over the course of your payments, an ideal policy would be suited to a level term to size up to your debt’s unending amount. This is because a level term holds it value throughout the tenure of the insurance, meaning that it won’t lose value in time.

What life insurance should I get for my mortgage?

Traditionally, you’ll have two cover types of to choose between – both serve the same purpose, but will protect your mortgage to diffreent outcomes.

MPPI, otherwise know as mortgage payment protection insurance, is a quick fix to naggles within your immediate income. It’s often thought of as an affordable alternative to big-sum policies that might not work to all budgets. It will offer you shorter term relief to help ensure your mortgage payments are completed.

For those looking to cover larger lump sums, mortgage life insurance can help manage sizable debts by ensuring a death benefit tackles the full size of the loan on the policholder’s death.

What are the different types of cover?

Make your purchase feel meaningful by choosing from a range of polices to size up to your goals and budget.

Level Term
Nominate a value to hold in your policy and its length of activity. These details will correspond with your mortgage’s value and length, so that your insurance sizes up the task of managing your debts over time. It won’t drop or lose value either.

It’s ideal for those looking to leave behind inheritance, clear away outstanding debts (your mortgage) or to support your family’s way of life and income.

Whole of Life
Insurance that stays with you forever. Commonly, a whole of life policy is most attractive to those in their later life stages. This is because your sum assured, or the value of your policy, is guaranteed to pay out. This will, typically, pay out to a lower tune than other policy types, precisely because a final benefit is guaranteed.

This is advantageous when either stacked up with another life policy or used to gain funds for inheritance.

Decreasing Term
This is a life policy that tackles particular debts that lose value over time. It’s an ideal solution for those seeking an affordable insurance type to match up against their repayment mortgage. Because it’s value is designed to decrease, the policy should size up to a similar loan that itself loses value (through routine repayments).

Where can I buy life insurance?

Not every insurer will react to your serach the same way. Deals, qoutes, prices – these things will vary between insurers. To make your search more direct, try using a comparison site the likes of ThinkLife.

Get top rates in a flash

Comparing life insurance rates is a great way to connect with a deal that can feel really satisfying. That’s because comaprison engines, like ThinkLife, quickly see the market at a flash to offer up the most affordable, budget-friendly rates.

For a convenient, smart way of managing your mortgage search for a life policy with a tool that comapres the wider market.


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Better Budgeting for Parents

The greatest gift of the internet to parents has been its humble, if honest, portrait of parenthood. Now populated more than ever with personal ‘stories’, often reading like a comedy, sometimes a drama, parents have found a new, seemingly healing, forum to exchange ideas about the toughest job of all. Here’s an answer to one of the most commonly sought hacks: how to free up the purse strings to get more bite out of your finances if you’re budgeting for a parent.

Budgeting for parents, nowadays

Navigating the various, troubling landmines of parenthood is a tricky balance to master. At some point, likely inconvenient to your daily plans, a hot flash may abruptly tingle somewhere inside you: the sudden anxieties of parenting becomes real. It’s a constant energy grab, oftentimes financially motivated, and is a royal pain for any family.

Saving up feels hard. Perhaps that’s because spending money, with slick and quick “touch” pay methods, makes for easy, if unpersonal, purchases. With electronic currencies, money slips along streams of invisible code, moving unseen, as you might expect files to store in the nebulous “cloud” of a phone, or laptop. The principles are similar, if innovative, and reorder how we decide to a make a purchase.

Indeed, the invisibility of payments is a convenience in the modern age, not a niggle in the everyday hassles of shopping. Keen-eyed budgeters, parents with cunning and calculated brains, can track their money habits better than before – where apps pull data that distils to its user a pretty useful sheet of average spend. Think of this sort of planning, nicely laid out in an Excel-esque spreadsheet, as a radar, a sharpened antenna. It can be near-essential, if empowering when budgeting for parents. It can help detect spending habits, including common pains where overspend is hurting your savings. It shouldn’t be so hard to budget for parents. 

We all need a plan

With every purchase, it might help to lean on your personal intuition. Essentially, humanising your spend, making things part of a wider spending plan, can help you calmly, if coolly, shop with purpose. A more personal touch to spending habits, where purchases are informed by your budget, can bring you closer to purposeful savings.

It’s all about destinations. Your goalposts can flexibly move, but should ultimately, if practically, be placed around outcomes that you can, and want, to achieve. For some, a goal is as simple as knowing where you spend money; whilst others choose to get a handle on their spend as a larger savings project.

There are two common goals for savvy savers, both similar, but ultimately a budget should be a living, yet personal, record of your wealth management. Using the likes of a budget can be useful when monitoring your spending patterns, and to see where money is going and how it comes in. Or, empowered by this information, especially any pains in spending habits, you could work to remove purchases that upset your wealth, to reach a better savings total. An easy motivation, here, is to remind yourself what you’re saving for (a new home, for example.)

A budget, being a record of your wealth, will need to map out the highs and lows of your spending habits. As such, we need to make note of more seasonal debts, like children returning to school, and the corresponding fees for their education. Seasonal, or recurring, debts are not problematic in our wealth-building, but rather a common obstacle to plan around. Mapping these out against a calendar, having debts planned against the days, is a useful tip for following your debts.

Pencil your spend into a calendar to help see monthly costs at a glance.

Spreadsheets represent the clean, if functional, lay of spend. Numbers are essential before analysis. Numbers, as a goal, can be a great exercise in handling your transactions, especially if you learn about your own habits. Budgeting, when effectively planned, is an education. Having a number in mind – be it monthly savings goal of £200– spins consumption from an easy, nagging itch into an analytical game of numbers.

According to the New York Times, establishing clear roles – and lines of communication – for couples handling mutual finances is an essential task in good budgeting. A candid conversation about finances is a healthy signpost in your journeying toward a better outcome for savings, too.

Taking inventory of your finances, with a categorical mind, can help clarify your budget. If it feels worrying at first, then it’s working: the process is a confrontational one and seems freeing for parents eyeing a savings plan.

Memorable spend

With every purchase there comes a sequence of split decisions. A quick hack to monitor your everyday spend, and to spin your purchase into more personal decisions about your money, is to think about how you pay for items. Should I buy with cash, or swipe my card (or flash my phone)? A seemingly incurious decision becomes the difference between a memorable purchase – one that adds meaningful value to the customer– or another disposable buy that ebbs away at your monthly savings.

Research shows us that buyers are more likely to spend less with cash and make purchase decisions that brings in a more satisfying value to your spend. Using cash for more minor, or routine, purchases could free up your spending habits, making you feel more frugal, without the guilty feeling of shopping.

Cash, or hard currencies, have the power to reset our relationship with purchase decisions, which is helpful in guiding away from patterns that can hurt our wealth. Yet, credit, the convenient counterpart to our money, has use in your budgeting project.

Placing a purchase against your card – be it credit or debit – can open you up to opportunities for savings, usually where a loyalty incentive allows for discounted buying, known as a ‘reward’. Card transactions are often safer, namely because fraud protections look after your wealth online, and having a third party, like a bank, monitor your financial activity is always an added benefit.

Longevity in budgeting

A household budget, now tightly contained within a spreadsheet, needs to consider the long-term project of finance within the bigger picture of your wealth. When looking back, and you follow the numbers of your spreadsheet, you will spot something that builds up like a story. It’ll likely have all dramas and turns of a good read. Yet, how well will your finances age? That’s a question of looking forward.

We designated this task as “age-proofing”, or how to hatch a financial future for yourself and your family. Essentially, the project of budgeting is a long game, and building out a satisfactory savings pot requires, as a proviso, a sense of patience. Keep embracing your plan, even if monthly numbers drop, and persevere, keeping yourself locked into an optimistic high. Confidence pays it ends.

To age-proof your wealth, you’ll need to be analytical about spend. Search out patterns in your budgets, by asking key questions about your shopping habits. Try, for example, a number of the following:

  • What are my three largest areas that I spend out on?
  • Are these essential spends?
  • What would I define as a non-essential spend (and vice versa)?
  • Ultimately, are my savings goals smart: specific, measurable, achievable, realistic and timely?

Essential Takeaways

Pains in our finances are universal, or more common that we think. There are precautions we can take, such as savvy budgeting within strong goals and actualisations about our own wealth, that can nudge us closer to a peace of mind. Yet, it seems almost natural that there are long-standing common pitfalls we all make when budgeting. In the jungle of parenthood woes, financial fretting, especially where children are involved, is a common teething issue that has its remedies. But being smart about money, as a newish interest, is actually quite modern. With smartly hatched plans, parents can sew rewards, building out savings under the guidance of optimism and an equal measure of prudence.

Indeed, being thrifty with your finance isn’t just about clipping out wasteful spend, but about feeling comfortable with your whole budget –that means knowing what kind of story your money tells.

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Inheritance Tax, the full guide

A heavy, sinking sigh often introduces the issue of taxation. Civilian commentators, and their press counterparts alike, seem to unify in their frustrations about, in particular, the sensitive matter of inheritance tax. We all want to leave behind a legacy. It’s a bit of a slippery term – its definition almost fluid to the whims of modern politics. What can we learn about inheritance gifts? And how can we actually leave behind something valuable without losing out?

What is Inheritance Tax?

The current measures on inheritance can be crushing to loved ones receiving a gift. Whether the gift is moneyed in value, a property, or possessions, your family could pay 40% tax against their inheritance within 7 years from a loved one passing.

Meanwhile the Office of Tax Simplification (OTS), after challenging the complexities of tax talk, are eager to create change. In their consultation with the UK government, the OTS aspire to drive coherency in the design of tax. A cleaner, softer language in our tax structures would mean that those, in their older age, who wish to leave behind gifts can more easily understand the benefits of inheritance. It’s important that financial planning be an accurate exercise.

Despite the immediate reality of those who will have to pay Inheritance Tax each year, which is only small in number, the worry about it is far greater in the public imagination. This is confirmed by a spokesperson for the OTS and represents a growing stress for taxpayers who struggle with mismanaged expectations that can frustrate their financial plans.

There is a human story here. The common motif, caught in a sort of repeat, is a feeling of frustration, if not something worse. The drive to protect yourself financially, in the sense of inheritance, has become something of an incurable itch.

How does Inheritance Tax work now?

Inheritance Tax will only affect your gift (property, money and possessions ) if the estate meets the value threshold of above £325,000. And the circumstance of the beneficiary, the recipient of the gift, can change the outcome of their inheritance, especially if they meet the criteria for tax relief.

According to a BBC report, the estimated estates to become liable for this tax each year is fewer than 25,000, otherwise about 5% of the population. There is an obvious communication error between the immediate, and actual, expectations for a taxpayer and what the perceptions of their annual taxes might be.

“Reform”, the modern cry for change, is close by when we talk about death tax in the UK. It’s outgrown its whisperings, with more experts wanting to see meaningful, if thoughtful, change.

Tax exemptions

It’s not that easy navigating the exemptions of inheritance tax.

If an inherited gift is “written in trust”, such as the funds held in a life policy, then the value is removed from the estate of the deceased. In short, it frees up your policy’s benefit to be pay-out as a tax-free lump sum. You won’t pay anything below this value of £325,000.

Yet, anything above this sum, the minimum threshold, and you add a 40% tax after the value (so your first £325,000 isn’t taxable). Let’s write that into an equation (assuming your property is over the threshold).

                (Property value £ – £325,000) x 40%

If your home is valued at £450,000, where the tax threshold is £325,000, then you would pay tax on the value carried over the limit. In this case, you’d pay a 40% tax on £125,000 (worked out as £425,000 – £325,000). Your tax bill will equal £50,000 (figured out as 40% against £125,00).

In other scenarios, you can extend your threshold and change the allowance. This is normally the case if you nominate your spouse (or civil partner) as the party to access your benefit. If you choose another exempt beneficiary, such as a charity, you could also clip the tax outright.

Putting life insurance in trust can also skip probate, which would equal to a faster release of your policy’s funds to your loved ones. It can also help to ensure that your funds go more directly to your beneficiaries, as per your instructions, to limit funds lost to tax.

There is, generally, a 7-year rule on qualifying tax-free gifts. Parts of an estate can be gifted within this time and will be viewed as a “gift”, meaning that it avoids inheritance tax. Yet, this is subject to evidence, which is tricky to surface for 7-year intervals of time (where, for example, the likes of bank statements will only travel back 6 years.)

How could things improve?

Though rumours initially, now the forums are charged with hard protest-like arguments to shake things up.

The OTS have suggested a reform against the current design that tapers relief over time and, instead, suggests we move toward a higher annual gift allowance. This comes as a timely response to the rising apprehension amongst the British public over inheritance gifts.

To further intrigue, YouGov polled a sampling of the British public on what they call ‘tax fairness’ – an otherwise clever metric to gauge national opinion on the matter of tax. The tax type that, according to this poll, is least fair is inheritance tax. Interestingly, this is a uniform opinion that travels across political boundaries amongst civilian voters, from labour to conservative advocates. There is little dispute, where public opinions matter, that inheritance tax attracts negative perception.


There’s always a face behind the story.

When we trade stories about inheritance tax, either in scenarios that cause financial upset, or moments of relief, it would appear to be an anecdote, or someone’s real experience. These connect well with us; emotions become excited with the good and disenchanted, or boiled, with the bad. The Telegraph, for example, published a four-part series on “loop-holes” that all vie into the personal life of Britons tackling inheritance tax.

These human stories always find a way in – to our feeds, our opinions, our emotions. Central to them is a message for practical change, whether offering up alternatives, design fixes, or by asking for the simplification of inheritance tax.

Tax by numbers

Indeed, these human stories speak, voluminously, to the shared upset and grief of tax. But what are the numbers saying?

In the FT Advisor, there’s a nod to the total inheritance tax bill bringing home £5bn in the UK. The 2018/19 financial year hauled in record highs, too (with receipts tallying at $5.4bn). Yet, its’ worth contextualising that against a relatively low number of people who actually pay inheritance tax.

Top Takeaways

  1. Estates valued at less than £325,000 are exempt from inheritance tax.
  2. Alternatively, tax relief applies to a gift left behind to a husband or wife, partner, charity or community club.
  3. As a general rule, a gift is exempt from tax if it is primarily funded from income rather than savings.
  4. You can figure out the value of your estate by adding up the financial assets (insurance pay-outs, cash in the bank, property/ land and other valuables the likes of cars) and deduct any debts or loans at the time of death.


  • IHT is shorthand for inheritance tax (you won’t read it here, because we’ve kept the language clean, but elsewhere you may come across this abbreviated form).
  • Nil rate band (NRB) is a handle for a gift on inheritance tax that falls below the minimum threshold for taxing. This has been frozen for over a decade (or since 2009).
  • The Residence Nil Rate Band (RNRB), or home allowance, is where you pass your home, or share of it, to your children.
  • Tax exemptions (or avoidance) is where your assets do not qualify for tax, meaning you won’t pay inheritance tax against your wealth.
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How to Climb the Property Ladder for the First Time

So, you’ve made it to the figurative ladder that climbs to new heights: your first home. It’s a symbol of success, or frustration, or some in-between common ground that negotiates between your hard work and anxieties. First time buying is an adult exercise tense with agony and, yet, filled with delight in equal measure.

First time homes

The stories we trade over our first home – what brought us here – are often troubled by the economic pains of getting there in the first place. Professionals often turn to labour, both a mental and physical effort, to try and match the pace of the housing market. Budgetarily, the luxuries of a lifestyle can be leaned by trimming the routine monthly costs and by building up savings. For millennials aspiring for their first property, however, there are seemingly few routes to owning a home.

If not the largest purchase, a house, or a home, has become a kind of discipline in financial planning. Saving towards that ideal property comes with a couple of caveats, or hidden truths, that first time buyers should be aware of.

Setting up expectations

We openly discuss the pain of house-ownership, of actually getting there, because it quickly becomes a causal part of the process. Let-downs, upsets and frustrations are inventible in the journey of searching for a property. We suggest setting up fair expectations, a kind of mental preparedness, so that you can steer away from disappointment, and visualise a property as an actual financial reality. The property search, as a process, will also delight you, especially when a house becomes a home.

Think Life aspires to help you achieve certain revelations, mostly financial, about getting home. The hurdles in the market, or the ones unique to first time buyers, include set-backs in finances, such as lacklustre planning, weak savings to meet the minimum threshold (for a deposit the average save is between 5% to 20%), or pre-existing debt (outstanding loans, for example). These issues all relate to a question of ‘affordability’. Your budgets should focus on comfortably answering to the kind of prudence required to enter the market.

According the annual English Housing Survey young people are buying into new homes – a new optimism is growing from economic activity – yet the average age of the first-time homeowner is gradually, if casually, on the rise.

The common pains

The common hurdles are roughly universal, with income being exhausted on rented accommodation, or redirected into passions like travel. Other costs, often invisible to the naked eye, can quickly build up, such as the solicitors free, valuation fees, removal costs, any surveying required, furnishings (and decorating) and the near-essential insurance to cover the mortgage.

It is crucial to save early on, and as often as possible, in order to build up a heavy deposit to place against your dream home. In this journey to buying a home – because saving up is a patient discipline – you should clean up your credit history, which essentially means working on a healthy record for borrowing money. Limit applications against your credit, ensure debts are tied up and tidy away your monthly outgoings so that your income is spent against justified pursuits. Knowing your monthly budget intimately is just one of the ways you can close the gap between yourself and a new home – this means being smart with your mobile phone contract, any TV portal subscriptions, or other spends that impact your reputation with money lenders.

Feel at home, not just symbolically

Closing in on home is not only about saving patiently over time, but also gaming economic initiatives to improve your odds. One way to conquer the housing market is to develop your knowhow on the schemes you’re eligible for. Saving, for example, isn’t merely a matter of aging your income well, but embracing Help-To-Buy ISA’s, or other helpful schemes, that can build up your money over time tied to handsome interest rates.

The government can become your ally with new incentives now springing up to motivate homebuyers into the market. Help To Buy, your new buzzword, is a hotly growing trend for first time homebuyers seeking out that added financial boost. There are two types:

  1. Shared Ownership, as the label infers, means buying into a share against your property (usually between 25% and 75% of the total value). The rest is paid via rent until you can afford a larger share.
  2. An Equity Loan is a kind of borrowable sum that means you pay a 5% cash deposit against your home along with mortgaging 75% of its value. The other 20% is gifted as a loaned value from the government.

Whether you’re researching your mortgage, or a more active buyer, there are useful wisdoms to take with you on your journey to buying a house and making it a home. In an optimistic forecast, the upheaval of buying a property is no longer a lonely undertaking. There are ways to inspire slow, if wanting, saving accounts to meet a basic deposit, just as there are new initiatives to embrace that can help nudge you that step closer to home.

Top Takeaways:

  1. Amidst the trading of advice online for savvy savings, the conventional truths remain salient to this day. The best, if worthiest advice, is to empower yourself with patience. The journey to finding your right property can likely be tough, so having appropriate expectations can be a useful guide.
  2. Research your options thoroughly. Not only are generous initiatives available to help you buy a house, but in certain scenarios you could be exempt from Stamp Duty. First time buyers can receive relief when searching for a property to call home.

The Hidden Economics of Stay-At-Home Mothers

Mothering is not only a labour of love, but also a financially significant role in the fold of the family. Yet, if motherhood is by economic fact something of financial value, then should stay-at-home mothers, not just their counterparts in the workforce, really get life cover?

Mothering, to mother, maternal – as a verb, a noun, or an adjective – hints a slew of occupations that, in sum, ties together a family unit. Motherhood, given its variations, is a role that has as many dimensions as it has facets. For at-home mothers, the household is their routine office, a space of everyday labour – and not just for working through the emotional tasks of parenting, but the kind of mental toughness required to do the job well. This means, simply put, that a mother is a figure of depth and substance in the family.

There’s a common myth about life cover: it isn’t for everyone. As a social belief goes, we entertain too often misconceptions about the values in the various roles we perform. For an at-home mother the chores, both emotionally taxing and financially valuable, can all to easily be forgotten against the bustle of busy family life. That’s likely one of the reasons why not enough women are purchasing life insurance.

The hidden economics of at-home mothers, achieved through their routine jobs, amounts to an average value of over £80,000. Various sources detail the financial efforts of at-home mothers, from child-care costs into the routine labour from domestic chores.

On child-care  

The financial risks against at-home mothers is, should anything happen, financially costly at an estimated £29, 812 in a year. This statistic unpacks into the several, if competing, expectations placed against mothers who, aside from domestic errands, serve a vital role in rearing children. Whilst child-care is only one of her responsibilities, it nonetheless carries a financial influence over the family unit.

Her roles, many converging into one, span everything from the general emotional and intellectual upkeep of the family to the building of a domestic nest, or home-keeping, and beyond. These labours, no small feat, all carry economic weight and inform the way we might assign a financial value against motherhood. It is, for example, a frustrating exercise to budget for a nursery as a costly alternative to child-care, which demands an average annual gross of £11, 498.

Considering financial security 

Across the UK, The Guardian observed in 2017, one-third of mothers stay at home. Indeed, the labour force has opened up through kinder policies that support working parents, offering more freedoms in the ways mothers work. Yet, the common misconception about financial security, especially in a family unit, is how protection only applies to spouses with active incomes. The financial contributions of at-home mothers may appear hidden yet are entirely valuable.

Life cover can be that easy alternative to frustrated finances, especially for those hatching future plans to protect their family’s way of life. Financial security is a way of thinking about your financial resources. Aside from being emotionally reassuring, life cover can be the means to financial peace for your family. Cover is a flexible option, too. No longer sized to fit everyone at once, life cover comes in all shapes and styles to match the details of your life and those it involves.


Mums, Working & Mental Health

One of a family’s most beneficial, if valued, assets are the parents. Often talks about parenting, especially positive examples, are quickly read as stories about their children and their wellbeing. “Wellbeing”, sounding somewhat nebulous, is a nod to a certain inner goodness, healthiness and comfort found in routine life. Yet, the parents’ own can be overlooked. According to the Healthy Humans Project, a mother’s wellbeing is less motivated by her job status, but rather her emotional and mental preferences.

A helping hand

Protecting the financial wellbeing of the family unit ought to be a top priority for most households. Financial relief in the case of an unfortunate loss can help ease some of the pain. The result, a cash pay-out (sometimes called a death benefit), can contribute to many projects, including funeral costs, or daily living expenses.

At-home parents are certainly legible to apply for life cover. This is calculated against the unique financial situation of the applicant, and at-home mothers will often be viewed as equals to their working spouses. It’s wise to out-smart costly options by using comparisons sites like ThinkLife to survey the wider market – and discover how to guard your lifestyle and those it involves. Our service is a quick one, taking only moments to get quoted.

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The Modern Parent: what does it mean financially?

The introduction of “modern” living, beyond its roots in cultural happenings, is something of a mystery. It appears to be a catchall, a suggestive term, for a lifestyle, a philosophy of living, that is perfectly matched to the times. It’s about technologies disrupting life and building it anew; or living smartly within new freedoms; perhaps it’s a question of identity against a backdrop of change. How does someone become modern? And what is a modern parent? More precisely, what does it mean financially?

Nowadays being ‘modern’ is equivalent to a certain type of attitude, or a kind of present-mindedness. But it also has nuance: modern can refer to fashion, like a style, an aesthetic, or a way of looking at things. It can also occupy us as an outlook, or a way of thinking. Perhaps, then, the concept of modern is best understood, through its leaner definition, as a matter of perspective, an otherwise clever gateway into the present times.

Although nothing new, the idea of being modern has subtly, if playfully, become infused into all nature of things. Some critics have written at length about the newish freedoms that are emerging, such as its infectious sense of optimism, or economic opportunity. Others, meanwhile, have embraced the term in more casual settings, appearing online in think-pieces about parenting, as a response to the new demands placed on mothers and fathers alike.

As a widespread, if popular, model of parenting – defined by intensive parental supervision – recent studies via the likes of the New York Times have discovered that, in surveying a consensus, many consider this the best way to rear their children. Yet, it’s often a case that the resources can seem unobtainable. The New York Times details an “economic anxiety” as a motivator behind the rise of modern parenting, which signals at a new kind of financial philosophy emerging.

Childhood has long been a period of careful cultivation. And parenthood is a labour of love. As an emotionally-gripping, hands-on model of child-care, modern parenting is a difficult job. With a shrunken birth-rate in the UK, and annual spend on a single child (against education and general child-care) soaring, the financial worry of parenting has nevermore been present. Likewise, the absent, if conflicted, aid for working parents has been a recent source of conversation, especially in virtual spaces, the likes of blogs or social media. The other concerns – the values we instil into children, the role of technology – are still relevant, if secondary focuses to the modern parent. But the most daunting, if testing, pressure is the financial fright of childcare, experts suggest.

The worry over economic pain, the possibility for exhausting our financial resources, applies to most households. Traditionally, budgets against childcare are spent either on routines, such as basic nutrition, or sewing prospects, like education or extra-circular opportunities. Of course, for a parent, their resources are not merely financial means, but also emotional ones. Parenting in a way that satisfies this model of modern childcare means being more aware of yourself as your child’s greatest asset. Protecting yourself financially, against economic uncertainty, is near-essential in modern parenthood and is a cornerstone to safe-guarding your family.

Part One: Emotional Resources

Modern, or even parenthood, in the parlance of the web, likely resists any single definition. Rather, a competition of definitions, ever-emerging, are battling out the focus of the modern parent. It’s a rhythm as swift, as changeable, and possibly sporadic, as the news headlines.

EIQ, the handle for emotional intelligence, is something to be desired. Yet, airy and nebulous, could the idea of emotional smarts be sharpened into a resource?

In other spaces, the power of emotional intelligence, like some invisible energy, seems to take hold of parents wanting to instil the good virtues of inner strength on their growing children. Whilst an important project in the nurturing of your child, emotional intelligence is a mutual ground of discovery for you both – to learn, grow, and to become better versions of your roles. Psychology Today, on the “emotional landscape”, shares a vision for parenthood that embraces the everyday missteps and moves toward self-growth: that emotional strength is about resilience and pliability. It confirms the dated metaphor, a compass, inasmuch as being this kind of casual instrument to point us in a better direction.

If EIQ is strength, and is navigational, and our emotional wellbeing is something to continually flex else if atrophies like any other muscle, then perhaps it could be matured into our financial thinking. It would seem, where mental health is on the rise, that something like our emotional wellbeing, equal parts crucial to our inner circuitry, that emotional understandings can shine onto the wider mappings of our financial plans.


Part Two: Finances

Oftentimes EIQ, casually spun as a buzzword, appears on recruitment profiles. Why? Because a there’s a small belief, which itself is growing, that emotional smarts stacks up into the bigger business productivity of a workforce. Michael Page, a recruiter firm, for example, focusses on financial roles that benefit from this kind of thinking, drawing connections, somewhat implicitly, between EIQ and the demands of smart, savvy financial planning.

If, then, the modern workforce of Britain can delight in an outlook that negotiates emotions into its business, why shouldn’t we do the same at home? That is, why shouldn’t home thrive on this dynamic between emotional awareness and firm financial planning? While parenthood isn’t the same as business, it can benefit from similar emotional skills.

There is no easy fix to navigating the anxieties in modern parenthood. Nor can the noisy world around it be muted. How to build a safer, more reassuring, financial philosophy against the pains of modern parenting is, perhaps, more achievable if only to recognise your resources as something worthy of protecting. Perhaps not a remedy entirely, but certainly this approach of caring for our parents, their wellbeing, as well as their children’s, is a step in the right direction.

The parent, itself an essential role, is the asset in the everyday, modern family.

The Modern Parent

Modern parenting is a title in the wider chronicling of mothers and fathers facing new, bubbling anxieties, as much as it speaks to the delights of rearing children in our contemporary moment. It’s column inches sprinting in a marathon of advice for parents. Stylings of parental types, the belief systems that rear our children, are vast and frequently debated. These can detail intense, if safe, fantasies that answer to a shared desire to bring up our children admirably.

Katie Roiphe, writing in The Financial Times, captures the imaginary modern parent, which nobly, if forgivably, portrays parenthood through amusing stories. As if comedy, the awkward chuckle, is that needed relief for mums and dads.

Everyone parents differently.